HR Branding: Next Gen Strategies to Drive Organizational Excellence
HR branding is a critical yet often underutilized lever in strategic talent management. It’s more than just crafting a positive image; it’s about aligning employees with the role of Human Resources and creating a cohesive communications strategy that unifies internal communications with all elements of Talent Management and further aligns with the overarching business objectives.
1 HRCI and SHRM certification credit
Some of what she’ll touch on:
- Creating a Powerful HR Brand: Learn about the impact of creating a foundational brand architecture and visual identity that represents your HR function’s values, mission, purpose and emotive core.
- Developing a Comprehensive Communications System: Understand the importance of well-structured internal communications in reinforcing the value of Human Resources. Explore strategies for creating consistent, engaging, and transparent internal communications that align with your HR brand, ensuring consistency across all HR touchpoints.
- Integrating HR Branding with Talent Management: Learn how to embed your HR brand into every aspect of talent management, including recruitment, onboarding, performance management, and employee development. Discover strategies for aligning HR branding with these critical HR functions to drive better outcomes.
- Leveraging Digital and Social Media: Learn how to use digital platforms and social media to communicate and reinforce your HR brand. Learn best practices for showcasing your HR initiatives and engaging with candidates and employees online.
- Measuring and Evolving Your HR Brand: Equip yourself with tools and techniques to assess the effectiveness of your HR branding efforts. Learn how to gather feedback, measure impact, and continuously evolve your HR brand to meet changing organizational needs.
The session will include case studies and next-generation strategies to foster organizational success and attendees will leave equipped with a proven methodology to craft a salient HR Brand that represents the value of their team.
Presenter bio:
Michelle Edelstein leads Content & Experience Design at Brandemix, a leading employer branding and communications agency. She partners with HR and business leaders to translate culture into clear, authentic stories that attract talent, strengthen engagement, and align teams around a shared mission. Her work focuses on employee experience, employer and HR brand strategy, and internal communications. She previously worked on the Walmart Global People Team and a holds master’s degree in Applied Positive Psychology.
