30/04/2025 12:00 pm

Behind the Brand: HR Influencers Unplugged (Pre-Conference Virtual Session)

Ever wonder what it really takes to become an HR Influencer?

Join NYC SHRM for a dynamic fireside chat featuring some of the biggest names in HR thought leadership. You’ll get exclusive access to top HR influencers as they pull back the curtain on their journeys—the highs, the lows, and everything in between. The conversation will be moderated by Alex Salas, President of NYC SHRM.

What to Expect:

The “why” behind their online presence

The reality of content creation (and occasional regret)

Vulnerability, purpose, and the power of showing up

Lightning round questions, live audience Q&A, and more

Whether you’re a seasoned HR leader or just starting to grow your voice, this session offers fresh insights and practical inspiration. Come curious, leave empowered—and walk away with real tips to elevate your own online brand and professional presence.

Free for attendees of the Biennial Conference

Steve Browne, SHRM-SCP, is chief people officer for LaRosa’s Inc., a restaurant chain in Ohio and Indiana with 11 locations. The author of HR Unleashed!! (SHRM, 2023), HR Rising!! (SHRM, 2020) and HR on Purpose!! (SHRM, 2017), he has been an HR professional for more than 30 years.

 

Claire Stroh, MBA, PHR, SHRM-CP, is currently a Senior Talent Acquisition Business Partner at ATI Materials and CEO of Claire is Coaching LLC. She has used LinkedIn, Twitter/X, and networking to build her personal brand and uncover new opportunities for herself and the companies she’s worked for. She’s passionate about helping others do the same! Claire has more than 12 years of successively diverse human resources management experience with privately-owned and publicly-traded global leaders. She holds a Bachelor of Science in Business Administration with a concentration in HR from the University at Buffalo and an MBA from Niagara University. She is certified as a Professional in HR through SHRM and HRCI, and is an Adjunct Professor for HR at Niagara University. Claire is an active member, blogger, and speaker for SHRM, and she serves on the board of her local SHRM Chapter, BNHRA, as the Certification Director. She was named a HR Impact Award Winner by Buffalo Business First and Community Catalyst Award Winner by HRUnite!.

As the Managing Director and Principal Consultant of Lloyd’s People & Workplace community, Jeff Shapiro has spent the last 13+ years as a member of HR Leadership Teams in various workplace settings. Ranging from Hyper Growth (Unicorn) Start-Ups to Large Scale Global Corporations as well as Agency Recruiting and Consulting. Sharing his personal mission, vision, and values affords me the opportunity to make a unique introduction. Outside of work, you’ll often find him at a local indie coffee shop engrossed in a psychological thriller, hiking with my family and our golden retriever, or enjoying live music. With over 500+ performances under his belt, his motto is simple: “Know music, know life. No music, no life.”

$25 for members, $35 for future members

1 HRCI and SHRM Certification Credit

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