Reuben is the Founder and Managing Director of FutureSet Strategy and has over 20 years’ experience working with leadership teams on strategy design and execution. In that time, he has accumulated a strong track record of building innovative solutions for clients that navigate market complexity and change and, in turn, dramatically improve growth and resilience. He is equally passionate about helping functional leaders – e.g., HR, Finance, Product, etc. – improve their own strategic capabilities, which in turn, have led to increased individual career success and satisfaction. Prior to FutureSet, Reuben was a Director in Dell’s Professional Services division (formerly Plural), helping build and lead its Strategy Services group. Before joining Dell, he was a manager of global strategy projects at Ernst & Young, where he also co-authored the firm’s Performance Management methodology. His projects have crossed the strategy life cycle, often bridging strategy with functional activities and financial outcomes. Such projects have included: • Strategy Design – Business Plan Development, Growth and Adoption Strategies, Pricing Strategies, Financial Business Cases, Product/Project Prioritization • Strategy Execution – Organizational Alignment with strategy • Decision Support – Performance Measurement, Business Intelligence/Data frameworks Reuben’s clients have spanned a wide range of industries, sizes, and stages of maturity. Among these are Nuveen, Fidelity, Institutional Investor, Highmark Blue Cross Blue Shield, AT&T, GMAC, Prudential, the Royal Shakespeare Company of America, the Federal Home Loan Bank System, Sanofi Aventis and several non-profits. Reuben earned his Master’s in Public and Private Management at Yale University’s School of Management and Bachelor of Science at the University of Virginia.