As a senior analyst on Forrester’s data insights team, Anjali Lai’s research focuses on human decision making and behavioral trends, and their implications for marketing, customer experience, and product development strategies. Anjali synthesizes multiple data sources, including social listening, community, survey, and behavioral data to publish influential research reports about critical market changes, and to consult with executives on strategic challenges. Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.