Adi Jaffe, Ph.D. is a #1 best-selling author (The Abstinence Myth) and a nationally recognized expert on mental health, addiction, relationships, and shame. He lectured in the UCLA Psychology department for the better part of a decade and was the Executive-Director and Co-Founder of one of the most progressive mental health treatment facilities in the country – until he started IGNTD. Through IGNTD, Dr. Jaffe is changing the way people think about and deal with mental health issues. His passion in the role of shame destroying lives is the philosophy behind IGNTD Recovery and its aim to greatly reduce the stigma of addiction and mental health. Before he immersed himself in advocating for people experiencing addictions, struggling with their mental health, and having hardships in their relationships, he had first-hand experience with substance use. Using his personal stories, he recognized the areas that needed more attention during the recovery process and became devoted to challenging the traditional ways of combating addiction.