Welcome to NYC SHRM’s HR Preferred Partner Directory, your resource for identifying HR services to help you more effectively achieve your objectives. You can select a specialty to see all of our Preferred Partners in that category. Click on the dropdown arrow to find out more information about a particular partner.

If you would like to be included in this directory, CLICK HERE to complete the form and pay for your listing. All submissions will be reviewed for content, approved and listed once paid in full.

SAP SuccessFactors

Attract, motivate and retain a highly skilled, diverse and global workforce – even with limited budgets – by taking a more strategic approach to compensation management. Our cloud-based software can help you improve compensation planning, incentivize your workforce, and create a pay-for-performance culture. SAP SuccessFactors solutions help bring your organization’s purpose to life and put more meaning into people’s work, creating an engaged workforce that improves both performance and profit. As part of SAP, we help customers use intelligence to strengthen engagement across the entire workforce; deliver new, meaningful workplace experiences; and join a community that defines the future of work.

Sentinel Benefits & Financial Group

From comprehensive retirement plans to group health insurance to reimbursement accounts to financial planning — we've got you covered. We are a single, expert resource who helps companies and individuals create holistic and meaningful strategies that are in line with their organizational and financial goals. Ask us how we can help you.


Virtudent is changing the face of dentistry by bringing preventative dental services to the workplace. Our onsite dental clinics are a popular benefit that reduce lost work hours and supports employee wellness, by making it easy and convenient for employees to get full dental cleanings and checkups without leaving the office. We also care about giving back! We dedicate a percentage of our time and resources to educate and serve at-risk populations like children at the Boys & Girls Clubs, where we see kids who may have never been to the dentist.

Astron Solutions

Achieve your goals in the new economy! Astron is your source for innovative base pay, incentive compensation, and performance management programs that attract & retain talent. Flare®, our component modular cloud-based talent management suite, simplifies your HR program administration. Leading organizations rely on Flare® to power their talent management needs from onboarding to exit interviews, and everything in between. Astron's conservative pricing fits your budget, whether your organization is for-profit or not-for-profit. Our flat fee approach enables organizations across America to utilize our services without concern over travel costs or hourly charges. Be more efficient and effective with Astron Solutions! Unique. Affordable. Friendly.

Corporate Synergies

Corporate Synergies is a national insurance and employee benefits brokerage & consultancy. The firm delivers strategies that control costs, relieve administrative burdens and mitigate risk. Its experts develop a deeper understanding through established listening posts in all areas of their competencies, fueling the ability to better execute. The company has won numerous awards and is recognized for their level of service and innovative programs. Corporate Synergies has also been designated as a Best Places to Work company by both Philadelphia Business Journal and South Jersey Biz magazine. The firm operates from six U.S. locations, including the headquarters in Mt. Laurel, NJ; and regional offices in New York City; Melville, NY; Wayne, PA; Bethesda, MD; and Orlando, FL.


Smylen - The Smart Dental Benefit

Our pay-as-you-go dental plan is a great alternative or supplement to a traditional dental insurance plan where members have access to 1) best pricing on all dental treatments (discounted up to 70%) 2) a curated network of top dentists and 3) our beloved, Airbnb-style booking UX.  The Smylen platform and Care Navigators handle the entire patient journey: answering dental questions, finding the right provider, appointment scheduling, payments, paperless pre-registration - we do it all and ensure the member experience is top-notch. Smylen can be offered on a voluntary basis, at no cost to the employer, or sponsored for companies who cover dental.

The Finery

The Finery New York City is a full-service tattoo removal facility, equipped with state of the art lasers and fully certified and experienced technicians with years of tattoo removal experience. The Finery is dedicated to helping people realise dreams and enact change. Contact The Finery today to incorperate laser tattoo removal into an employee benefit package.

Trupp HR, Inc.

Offload benefits administration to a team of experienced professionals

Trüpp’s Benefits Administration Outsourcing has been designed to free up your staff from the ongoing administrative burden of benefits tracking and reporting as well as the bottleneck often associated with open enrollment season. Making use of technology, our approach ensures a streamlined process that elevates the employee experience while showcasing your organization as an employer of choice, highlighting the value of the benefits you provide. Services include employee benefits management, employee education and communication, and comprehensive open enrollment project management.


Invest in the well-being of your employees with a one-stop-shop for your wellness programming. Whether in-office or remote, Welnys connects thousands of vetted health and wellness professionals with companies looking to support their teams. With Welnys Services, a nationwide network of vendors provides the best in mobile medical services, mindful practices and fitness classes, team-bonding workshops and developmental seminars (just to name a few). With Welnys TV, connect your teams virtually, on their own time, with video-on-demand and live-streamed content that supports your entire population with their wellbeing goals. With Welnys, your answers to a thriving, dynamic and sustainable wellness program are all in one spot

Thank You to Our Chapter Partners