HR Preferred Partner Directory

Welcome to NYC SHRM’s HR Preferred Partner Directory, your resource for identifying HR services to help you more effectively achieve your objectives. You can select a specialty to see all of our Preferred Partners in that category. Click on the dropdown arrow to find out more information about a particular partner.

If you would like to be included in this directory, CLICK HERE to complete the form and pay for your listing. All submissions will be reviewed for content, approved and listed once paid in full.


Nava Benefits is a modern healthcare benefits brokerage leveraging technology and benefits innovation to tackle the rising costs of healthcare. Our mission is to bring high-quality, affordable healthcare to all Americans. Nava makes benefits easy — for HR professionals to administer, and for employees to choose and use the right healthcare plans. By replicating the buying approach of America's biggest employers, we cut out the hidden fees and markups packed into most healthcare plans, saving employers 8-22% without reducing benefits for their employees. The best part? It's all backed by the industry's first money-back performance guarantee.

Gift of College

Gift of College helps address one of the most significant employee concerns (the cost of higher education) with two easy-to-implement approaches: 1) Auto payroll deduction and optional employer match technology for contributions toward employee-selected 529 college savings, 529 ABLE and/or student loan accounts, and 2) Gift of College gift cards (redeemable into student loan and 529 accounts) -- for rewards & recognition, employee milestones, new babies and more. With tax-free student loan repayment via IRC 127, now is the perfect time.

Gift of College educational tools enable employees (vs. the HR/Benefits team) to choose for themselves which 529 plan to use. Support with saving for college, addressing disability expenses, and repaying student loans can help with recruitment, retention and financial wellness, and support diversity, equity and inclusion given the disproportionate impact that student loan debt has on women and persons of color.  Contact


SDL Brokerage (SDL) + Group Health Solutions (GHS) is a tour de force:  two teams of passionate insurance industry experts tirelessly working alongside one another to assess, manage, and insure the risk of our clients.  When two entities connect and become one, they become greater than their individual parts.  Together we make things happen faster and smarter.  We  solve complex issues with innovative solutions to help protect the things that matter most to our clients.  At SDL + GHS #WeInsureRisk.

Together we strategically manage your entire risk portfolio with direct solutions designed to meet your specific goals. At SDL + GHS we use only industry-leading data and analytics to evaluate your exposure and determine your ROI with informed decisions about your needs.


Mutual of America

Mutual of America provides retirement plan services nationwide to organizations and their employees. For the past 75 years, our proven approach to simplifying retirement planning and investing has helped plan participants build the assets they need to support the life they want.

When it comes to retirement services and investments, our experience, expertise and guidance are known and respected throughout the industry… and especially by those who rely on us to help secure their financial future.

To learn more about how we can help you offer a retirement plan that is easy to administer—and that gives your employees an effective way to plan for tomorrow, please contact Brian Ross.

Sentinel Benefits & Financial Group

From comprehensive retirement plans to group health insurance to reimbursement accounts to financial planning — we've got you covered. We are a single, expert resource who helps companies and individuals create holistic and meaningful strategies that are in line with their organizational and financial goals. Ask us how we can help you.

Astron Solutions

Achieve your goals in the new economy! Astron is your source for innovative base pay, incentive compensation, and performance management programs that attract & retain talent. Flare®, our component modular cloud-based talent management suite, simplifies your HR program administration. Leading organizations rely on Flare® to power their talent management needs from onboarding to exit interviews, and everything in between. Astron's conservative pricing fits your budget, whether your organization is for-profit or not-for-profit. Our flat fee approach enables organizations across America to utilize our services without concern over travel costs or hourly charges. Be more efficient and effective with Astron Solutions! Unique. Affordable. Friendly.

Corporate Synergies

Corporate Synergies is a national insurance and employee benefits brokerage & consultancy. The firm delivers strategies that control costs, relieve administrative burdens and mitigate risk. Its experts develop a deeper understanding through established listening posts in all areas of their competencies, fueling the ability to better execute. The company has won numerous awards and is recognized for their level of service and innovative programs. Corporate Synergies has also been designated as a Best Places to Work company by both Philadelphia Business Journal and South Jersey Biz magazine. The firm operates from six U.S. locations, including the headquarters in Mt. Laurel, NJ; and regional offices in New York City; Melville, NY; Wayne, PA; Bethesda, MD; and Orlando, FL.


Edenred is a leading service and payments platform, and a world leader in employee benefits. We are the everyday companion for people at work, serving more than 10,000 employers, offering benefits to over 10 million eligible employees over the past 35 years. We offer specific-purpose payment solutions such as Commuter Benefits, Ticket Restaurant, AnytimePay, and Lifestyle Spending Accounts.


ExtensisHR is a national HR outsourcing services provider specializing in flexible PEO and HRO solutions for small- and medium-sized businesses. ExtensisHR’s portfolio includes tailored solutions and services for HR, benefits, payroll and taxes, employee management, recruiting, risk and compliance as well as leading HRIS technology. As one of the fastest-growing PEOs in the Northeast, ExtensisHR offers a wide range of PEO and HRO solutions backed by a team with unmatched expertise and a world-class service model.

ExtensisHR is proud to be among the 1% of all PEOs to have three key industry accreditations -- ESAC, CPEO (Certified Professional Employer Organization), and CI (Workers Compensation Risk Management).


Smylen - Smarter Dental Care

Smylen is a new kind of dental plan that eliminates the hassle of seeking dental treatment.  Their platform combines a network of top doctors, their absolute best prices, 24/7 customer care, Airbnb-style booking,  flexible payments, & personalized insurance navigation - we do it all and ensure the member experience is top-notch.  Smylen provides a seamless interface that employees love and saves them money with transparent and comprehensive pay-as-you-go dental care. Smylen can be offered on a voluntary basis, at no cost to the employer, or sponsored for companies who cover dental.

The Finery

The Finery New York City is a full-service tattoo removal facility, equipped with state of the art lasers and fully certified and experienced technicians with years of tattoo removal experience. The Finery is dedicated to helping people realise dreams and enact change. Contact The Finery today to incorperate laser tattoo removal into an employee benefit package.


Invest in the well-being of your employees with a one-stop-shop for your wellness programming. Whether in-office or remote, Welnys connects thousands of vetted health and wellness professionals with companies looking to support their teams. With Welnys Services, a nationwide network of vendors provides the best in mobile medical services, mindful practices and fitness classes, team-bonding workshops and developmental seminars (just to name a few). With Welnys TV, connect your teams virtually, on their own time, with video-on-demand and live-streamed content that supports your entire population with their wellbeing goals. With Welnys, your answers to a thriving, dynamic and sustainable wellness program are all in one spot

Zupnick & Associates

A brokerage that cares.

When it comes to the business needs of benefits administration, employee compliance laws, and all areas of business insurance, don't spread yourself thin with multiple agencies. Zupnick and Associates is a client focused brokerage that provides full service business insurance for mid-sized to large employers across the tri-state area. Protect your business and your bottom line, under one roof.

Thank You to Our Chapter Partners