Attraction & Retention

Attraction & Retention

Ryan Ransford

Attracting quality talent and retaining top performers remains a struggle for employers. In early 2021, employers across the country were surveyed about various employment related topics, including attraction and retention, and roughly 150 employers responded. Their responses help provide insight into the many trending strategies used to attract and retain employees.

3 Tips for Strategic Recruiting

Amid the COVID-19 pandemic, recruiting has entered into a strange paradigm. Despite record unemployment levels, some employers are still finding it difficult to recruit talent. That’s due in part to the fact that, after a year of remote work and health uncertainty, some employees want their jobs to provide more than just a paycheck. This means employers can do more to attract and retain workers with expectations influenced by the COVID-19 pandemic (i.e., those seeking wellness-related perks or to retain their remote working arrangements)—some employers are even going above and beyond in order to stand out. Put another way, employers should consider creative ways to leverage existing benefits and accommodate workers in order to increase the flow of new talent. Here are three strategies for employers to think about:

1. Tout Remote Working Capabilities

Many employees are unwilling to give up remote work after a year of getting used to it. If an organization allows remote work, it should emphasize that point during recruiting conversations. Work-place flexibility could be more appealing than other perks to some individuals.

2. Streamline the Hiring Process

The longer it takes for candidates to hear back from a company, the greater the opportunity a more attractive offer comes and steals them away. Employers can streamline their hiring by using technology efficiencies such as virtual interviewing and text-message vetting. Employers can also consider other methods for getting individuals into positions faster, such as internal promotions and cross-training.

3. Provide Flexibility

More than ever before, employees are looking for greater workplace flexibility. Beyond fully remote work, this means the ability to adjust working hours or take time off at the last minute. For instance, an employee may seek a schedule that allows them to work in the office some days and from home on others. Employers with bandwidth can consider allowing managers to work with employees on such arrangements to help attract individuals seeking flexibility, such as working parents.

While nonexhaustive, these strategies can help employers stand out from others during their hiring conversations. Let’s talk for more attraction and retention strategies, including leveraging employee benefits.

About the Author

Ryan advises both for-profit and not-for-profit organizations in the areas of fiduciary oversight and investment selection within retirement plans. Ryan works directly with plan sponsors in helping them manage their fiduciary risk by implementing a fiduciary governance process.

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