Author: Carmilla Tan, FSA, MAAA -- We’re a society of endless alternatives. Just think about your morning coffee order: The barista asks you to choose between fat free, 1%, 2%, soy, almond, whole milk, or half-and-half. The options can be dizzying. While the power of choice can be very valuable, in some instances, there can be too much of a good thing. In a recent study, shoppers were offered a...