Author: Jordan Birnbaum -- Set the Default to SUCCESS In Part 1 of this post we described a few foundational ideas to provide context for why the default option is so important and so effective as a tool to drive behavior. So if the terms "System 1 and System 2 thinking," "mindless choosing," "choice architecture" or "libertarian paternalism" sound new to you, either give Part 1 a quick read or just take my word...