Author: Jordan Birnbaum -- So What Exactly Is "Behavioral Economics?" And Why Exactly Should We "Care?" Supply. Demand. Utility. If you ever slept through an economics class in college, you probably heard your classmates throwing these terms around as you walked back to the dorm. They're like the first three tracks on Classical Economics Greatest Hits, Vol. 1. But terminology aside, here's what you may have missed. Economics is ultimately...